Erdem Moralioglu is a Canadian and Turkish fashion designer, born into Montreal, Canada. His father is Turkish and his mother is an English woman so he grew up between Montreal and Birmingham, England. He earned the degree of graduation in fashion designing from Ryerson University Toronto, then he moved to London in 2000 to study fashion from the Royal College of Art. Erdem Moralioglu got training at the prestigious College of Art in London where he launched remained to launch the label following his graduation.
The designer Erdem Moralioglu is the founder of the brand, established the ready-to-wear label Erdem in 2005. He is known for his use of experimental textiles, vibrant prints and detailed craftsmanship he has created a beautiful world of the delicate mixed with the bold.
He has received numerous accolades over the years and is sold in over 170 of the most exclusive retailers. After the one year of launching an e-commerce store in 2014, the label opened its debut flagship store in London’s Mayfair in august 2015. Many celebrities of Hollywood industry like his outfits the most and they like to carry his dresses at several important occasions.
The Erdem pre-fall collection interprets the cross-cultural exchange between east and west and the collection approaches the 1940s from a cinematic perspective where fiction trumps fact. A sense of ration chic materializes in architecturally cut plaid dresses forged together with flounces, a beautiful apron leather dress adorned with hand embroidered flowers or in the ease of a flounced pink silk jacquard gown with a simple scarlet bow along the back.
Powder-puff marabou feather jackets are tied at the neck with trailing satin bows, silk linings sprigged with flowers. A hint of 40s prints and the odd plunging sweat heart neckline, tinselly sequin pencil skirts, and platform shoes or pointy flats, swathed in brocade. His work is never so styled out that it veers into retro costume that might mean a beautiful pink brocade dress with a flounced hem, shorter in the front but whooshing voluminously in back is looking gorgeously effortless for a modern party wear dress.
Tiny floral print silk stuff in black color is used in making different styles dresses as mini dress, skirt and top. Long skirt is paired with half sleeves button down plain white shirt, mini dress is worn over long sleeves white shirt and same design top is combined with floral print pleated black skirt.
All the dresses are looking so good with matching sandals. Black a-line midi skirt is embroidered with flowers that turns out to be made of leather and worn with a white pique short-sleeved shirt and the designer Moralioglu has described as ‘practical’.
On the day of the fashion show, his whole company was all about to up sticks and move across London to a much bigger headquarter, set out across the spacious floors of a converted Victorian factory. All this has been done without ever taking one cent of outside investment.
Category: Branded Collection